VHM Publishing
Help our clients become the publisher, and put publishing as the central pillar of their marketing
Develop our own media properties serving niche audiences in advanced manufacturing and sustainability
Support our clients to allow their focus to remain on executing their core business
We also work with events organisers to help develop and refine their strategies, ensuring they remain relevant to their audiences.
VHM Publishing develops print and digital publications for our clients and our own niche audiences. We allow our clients to become the publisher, build their own audience and control the narrative — and eliminate the expensive intermediaries. We work to:
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Making the move towards Brand as Publisher means being laser-focused on the destination. The power of first-party data that compounds over time is unrivalled — we help our clients understand how to identify and reach their desired markets.
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Whether we’re talking a physical magazine, a newsletter or a dedicated site; content is key. Applying our keen editorial eye and ability to create impactful and engaging content, VHM frees our clients up to look bigger picture.
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We have a network of exceptional designers spanning all media types. From elegant print magazines, brochures and periodicals, to engaging websites and eye-catching videos.
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Getting your content to the right audience is getting harder. Not only are publishers (including Brand Publishers) in an increasingly competitive landscape but distribution channels are under pressure too. It is however a great time to be getting started without the legacy challenges.
“Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Brand Publishing
For the most ambitious companies, Brand Publishing takes their content-focused marketing to the next level. The ‘Brand as Publisher’ model puts content — or publishing more generally — at the very forefront of business strategy. It refocuses the organisation towards being a publisher; thinking and acting like the trade magazines they often strive to get coverage from.
Content marketing is often regarded as a marketing tactic. Something that is product-focused and geared towards lowering customer acquisition costs. Brand Publishing integrates editorial standards and focuses even more heavily on helping the audience rather than directly promoting products and services.
Brands as publishers today face many of the same challenges as publishers-as-publishers do: increased competition, more sophisticated and critical audiences, and a more challenging organic distribution landscape.
Increasingly comprehensive and capable AI tools also mean that content — text, image and video — is easier to create than ever. The focus in this landscape must be standing out from the crowd (if you can use ChatGPT, so can everyone else), building reliable distribution and audience acquisition strategies, and deeply understanding your audience.
We collaborate with clients and agree on the publishing objectives, target audience, content, design, and distribution strategy. We then handle the editorial content, design, production, and in some cases distribution, leveraging our expertise to create a high-quality publication that reflects our client's brand and objectives. The brand becomes the publisher, and cuts out the (often expensive) intermediaries, while developing an unparalleled relationship with their audience, from top-of-funnel through to after-sales.